Broker Check
J. Louis McCraw, CFP®, ChFC®,CRPC®

J. Louis McCraw, CFP®, ChFC®,CRPC®


Lou McCraw has been providing financial planning services since 1984 and was the founding partner of PFG Advisors, LTD, which was formed in 2005. PFG Advisors, LTD is a financial planning firm specializing in personal planning, structuring investment portfolios, wealth transfer, and serving as the advisor to corporate qualified retirement plans.

In 1984, Lou founded Pension & Financial Services, Inc. (PFS), a Third-Party Administration (TPA) firm. Lou served as the CEO of PFS until 2012 when he sold the firm. The 28 years at the helm of a TPA provided Lou with the experience and insight into Plan Design issues and the complexities involved in the operations of qualified retirement plans.

Lou is an inaugural member of The Resource Group1. The Resource Group (TRG) is an invitation-only, nationwide network of the top planners within Lincoln Financial Network's independent broker-dealer, Lincoln Financial Advisors (LFA). The goal of TRG is to collaborate and share intellectual capital – including financial planning expertise, resources, networking opportunities, and practice management strategies – with LFA to help drive practice development among financial professionals and provide industry-leading service to clients. Lou is a current TRG Board Member and was named the Chairman of the Board in May 2022. Lou was recently inducted into the TRG Hall of Fame’s inaugural class.

Lou has earned industry certifications and designations of: CERTIFIED FINANCIAL PLANNER™ practitioner  (CFP® certification), Chartered Financial Consultant (ChFC®), Chartered Life Underwriter (CLU®), and Chartered Retirement Planning Consultant (CRPC®). 

Since 1992, Lou has continuously achieved the top honor in The Premier Partners® Program2 within the Lincoln Financial Advisors network for his financial services within the community. 

Outside of work, Lou enjoys playing golf and traveling. He resides with his wife Linda in Malvern, Pennsylvania and have three children, Shannon, Tyler, and Logan. 

1The Resource Group (TRG) is an invitation-only nationwide network of the top 200 planners within LFN’s independent broker-dealer, Lincoln Financial Advisors (LFA).

2The Premier Partners® Program represents a superior level of achievement earned by financial professionals and field managers for their commitment to client service, professionalism, and business production.